Putting the Fun in Fundraising

Parents of school age children will undoubtedly be involved in fundraising activities at one point or another. These events don’t have to be monotonous and totally devoid of fun. With a little effort and creativity, you can put the fun back in fundraising.

1. Clear purpose

The first thing to do is define a purpose. Gather your fundraising group and settle on a mission statement. Define your goals in terms of money, publicity and extending your social circle. Once you’ve identified the fundraiser’s purpose, your group will have the clear focus that is necessary to raise a considerable amount of money.

2. Details Matter

Your fundraiser’s setup will be crucial to its feel as well as its chances for success. Brainstorm with your team to identify the ideal context for the fundraiser, whether food or entertainment will be necessary and exactly what should happen at the event. Sweat the small stuff and you’ll increase the odds of a fun-filled fundraiser that generates plenty of donations.

3. Get the word out

Your fundraiser’s success partially hinges on marketing. Clever marketing strategies have the potential to propel your fundraising event to incredible success. Touting your fundraiser should be an exciting activity that allows team members to express their creative side. Use the phone, creative invitations, email marketing, and social media to get the word out.

After developing a sound strategy to get the word out, ramp up your pre-sales for the event. Determine contribution levels, their accompanying compensation and assign roles. For example, will you allow sponsors to support a table, booth, silent auction, or other initiative? You can choose to let everyone specialize with a distinct duty or permit team members to dabble in each aspect of the fundraiser. Once you have all the procedural hurdles out of the way, it’s time to practice. A practice run will ensure that your fundraising event runs smoothly. Don’t hesitate to reach out to the experienced fundraisers at Skate Ranch for additional tips and guidance.